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Don’t Shortchange The Payer Perspective

Donna Kerney Correia, PhD April 29, 2018 Market Research

Launching a new pharmaceutical product is no small undertaking, with no shortage …

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One Size Does Not Fit All: Think Payer Strategies, Not Strategy

Donna Kerney Correia, PhD April 18, 2018 Strategy

Your product is nearing (or has already achieved) FDA-approval. You are putting …

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Launching A Pharmaceutical Product? Don’t Wait To Formulate Your Payer Strategy

Donna Kerney Correia, PhD April 11, 2018 Strategy

Preparing for a new pharmaceutical launch is one of the most exciting …

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