Payer Insights for Informed Decision-Making

PROVIDING STRATEGIC PLANNING


INFORMED DECISION-MAKING

Market access is the key to the commercial viability of pharmaceutical products. As such, payers, including MCOs, health plans, PBMs and government entities wield a great deal of power with respect to access that can contribute to the success (or struggle) of a product in the market. It is crucial for manufacturers to understand the payer’s perspective when developing a commercialization strategy.

VHS Insights, led by Donna Correia, specializes in payer profiling, market research and data analysis to assist pharmaceutical and biotech companies in making informed decisions about approaches for product commercialization, pricing and reimbursement. We bring over 20 years of expertise and long-standing relationships with key players in managed markets, keeping us well positioned to find the answers you need to develop, execute, and adapt your commercialization strategy within the dynamic managed markets environment.

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