Reimbursement is one of the greatest challenges emerging companies face for their product pipelines. 

Viking Healthcare Solutions, Inc. is an independent strategic marketing organization specializing in the managed care, pharmacy and government market segments.  Viking works with pharmaceutical and biotech companies in developing reimbursement strategies assisting them to compete more effectively in these specialized segments.

Most important, we implement those strategies via a high level of payer interaction and reimbursement assurance.

Product Development

(pre-NDA)

Predictability on how product will be reviewed and reimbursement.
Determine the primary market segment.
Optimal price determination.
Pricing studies and focus groups.

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Prelaunch

(post NDA Filing- Pre-Approval)

Building the right value proposition for payers
Positioning the products for maximum market potential versus the competition
Developing tactics for preferred and predictable reimbursement to ensure patient coverage.

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Launch

(Post Approval)

Account prioritization and planning
Presentations to all major accounts
Development of communication mechanisms for field sales force
Ongoing account management of all payers

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Life Cycle Management

After launch phase, ongoing assessment of product positioning on various formularies.
Development of targeted pull through programs with sales force
Protect access that company has attained

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