Reimbursement is one of the greatest challenges emerging companies face for their product pipelines.
Viking Healthcare Solutions, Inc. is an independent strategic marketing organization specializing in the managed care, pharmacy and government market segments. Viking works with pharmaceutical and biotech companies in developing reimbursement strategies assisting them to compete more effectively in these specialized segments.
Most important, we implement those strategies via a high level of payer interaction and reimbursement assurance.
Predictability on how product will be reviewed and reimbursement.
Determine the primary market segment.
Optimal price determination.
Pricing studies and focus groups.
(post NDA Filing- Pre-Approval)
Building the right value proposition for payers
Positioning the products for maximum market potential versus the competition
Developing tactics for preferred and predictable reimbursement to ensure patient coverage.
Account prioritization and planning
Presentations to all major accounts
Development of communication mechanisms for field sales force
Ongoing account management of all payers
After launch phase, ongoing assessment of product positioning on various formularies.
Development of targeted pull through programs with sales force
Protect access that company has attained
Viking Healthcare Solutions was founded in 1998, as the first exclusive, outsourced National Account Service. Viking provides both strategic and tactical support, with National Account Managers, Marketers and venture Capitalists throughout the United States.
Having represented pharmaceutical companies in the commercial, Medicare and Medicaid business segments since inception, Viking has assisted in both the strategic plans for new, as well as the expansion of existing products. Viking has represented products in virtually every therapeutic category, negotiating contracts with all major health plans.