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Home Posts Strategy

Category Archive

Below you'll find a list of all posts that have been categorized as “Strategy”

Managed Care Payer Implications Associated with Asset Transfer

Kevin Donlan, R.Ph., M.S. October 26, 2020 Market Access, Strategy

Within the pharmaceutical industry, it is common for a manufacturer to sell …

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NTMB – A Dreaded 4-Letter “Word”

Donna Kerney Correia, PhD September 15, 2018 Market Access, Strategy

The “New-to-Market-Block” – NTMB – yikes. No manufacturer, who has spent years …

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3 Things Every Market Access Strategy Should Be

Donna Kerney Correia, PhD May 6, 2018 Market Access, Strategy

A viable, well-executed market access strategy for a new pharmaceutical launch is …

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One Size Does Not Fit All: Think Payer Strategies, Not Strategy

Donna Kerney Correia, PhD April 18, 2018 Strategy

Your product is nearing (or has already achieved) FDA-approval. You are putting …

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Launching A Pharmaceutical Product? Don’t Wait To Formulate Your Payer Strategy

Donna Kerney Correia, PhD April 11, 2018 Strategy

Preparing for a new pharmaceutical launch is one of the most exciting …

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