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A Changing Landscape

Donna Kerney Correia, PhD May 20, 2018 Healthcare Industry

It is cliché to say that the only constant is change. It …

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The Trends That Keep On Trending

Donna Kerney Correia, PhD May 14, 2018 Healthcare Industry

One of the biggest buzz phrases today is “trending now”. We see …

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3 Things Every Market Access Strategy Should Be

Donna Kerney Correia, PhD May 6, 2018 Market Access, Strategy

A viable, well-executed market access strategy for a new pharmaceutical launch is …

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Don’t Shortchange The Payer Perspective

Donna Kerney Correia, PhD April 29, 2018 Market Research

Launching a new pharmaceutical product is no small undertaking, with no shortage …

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One Size Does Not Fit All: Think Payer Strategies, Not Strategy

Donna Kerney Correia, PhD April 18, 2018 Strategy

Your product is nearing (or has already achieved) FDA-approval. You are putting …

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Launching A Pharmaceutical Product? Don’t Wait To Formulate Your Payer Strategy

Donna Kerney Correia, PhD April 11, 2018 Strategy

Preparing for a new pharmaceutical launch is one of the most exciting …

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